Discover what contract and private label manufacturing can do for you.
SynergyLabs Private Label brings a fresh approach to our customers ever-changing needs and expectations. We offer a flexible range of custom or stock formulations across multiple product and category offerings which are formulated in our Chemical Laboratory. SynergyLabs also offers you an in-house award winning Creative Marketing Department to assist with branding and packaging concepts. Come meet our dynamic team of personalities that all have an intensifying committment to taking strategic risks to generate profitable growth for your private label.
SynergyLabs is all about partnering with you to bring your vision and ideas to life. Let’s imagine it. Develop it. Manufacture it. Ship it. Get results. And, have a pretty good time doing it.
Follow the 5 C’s of brilliant branding and outshine the competition.
Your brand is about bringing pet lovers in, then fostering their affinity and usage to convert them into life-time, full-circle consumers of your animal health or veterinary products.
Consumers weigh in on private label brands: “Recession, Recovery and Store Brands.”
(Survey highlights from GfK Custom Research North America for the Private Label Manufacturers Association, New York, February 2010.)
For most American shoppers, the recovery has yet to begin. Asked whether the economy has changed over the past few months, 40% said conditions were worse, while another 42% said things have stayed the same. Fewer than one in five felt the economy had improved.
As a result, the recent surge in store brands sales is likely to continue. When asked how important economic conditions were in deciding to buy a store brand, four in ten responded “very important.” A solid majority of consumers – more than six in ten – said they plan on buying more private label as they attempt to stretch their dollars.
Consumer awareness of store brands is also rising. More than half of respondents said they are more aware of store brand products now than they were a year ago.
Moreover, shoppers who identify themselves as “frequent” buyers of store brands are at an all-time high. Some 57% say they buy private label products frequently, a figure that has been increasing (it was under 55% a year ago).
A greater number of shoppers are switching to store brands in product categories where they had previously only purchased a national brand. Some 43% report they have recently forsaken a familiar national brand for a private label counterpart, a marked increase since the June 2009 when only 35 % said they had done so.
Virtually all of the shoppers who switched are pleased with their decision. Ninety-seven percent compared store brands favorably to their previous national brand choices in the same categories. About half said that their store brand selections compare “very favorably,” a dramatic increase from the June 2009 study when only one quarter reported that.
Our value priced promise.
SynergyLabs is committed to being a competitively priced manufacturer of pet care products. Today we are stronger and better positioned to deliver and generate substantial value for our customers well on into the future.
SynergyLabs’ private label services.
Project concept & proposal.
Branding, logo development, copywriting & package design.
Globally sourced raw materials, colors, unique effects and fragrances.
Merchandising and point-of-purchase design and displays.
Custom & stock formulations and re-formulations.
In-house digital label printing.
Concept to shelf, retail ready goods – it’s your new private label brand, delivered.
SynergyLabs Offers You Full Circle Services for Pet Private Label and Contract Manufacturing Services. No One Does What We Do Better.